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By Allison Lampert
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LAS VEGAS, Oct 22 (Reuters) - At the [world's](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) most significant market show in Las Vegas luxury jets are [luring purchasers](https://www.google.com/search?kgmid=/m/0cqd_rb) with their smooth silhouettes, plush cabins - and increasingly, their usage of alternative fuels.
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Fuel producers and [jetmakers](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) are eager to [display](https://www.intelligentinvestor.com.au/shares/asx-mbt/mission-newenergy-limited/share-price) novel forms of air travel fuel considered less damaging to the environment, from used cooking oil to the distinctly less [glamorous meat](https://www.google.com/search?kgmid=/m/0cqd_rb) waste.
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[Business jet](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) operators, like airline companies, have actually acquiesced ecological pressure on air travel and dedicated to cutting in half carbon emissions by 2050 compared to 2005.
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Their hope is that adopting sustainable fuel to might make organization jets more attractive to environmentally mindful buyers - particularly [corporations](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) facing questions over sustainability from shareholders or green campaign groups.
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The availability of less contaminating personal jets could also spare the abundant and famous the negative publicity experienced by [Britain's Prince](https://www.zonebourse.com/cours/action/MISSION-NEWENERGY-LIMITED-8557641/) Harry and his other half Meghan over a recent private jet journey to southern France.
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Five Gulfstream jets on display in Las Vegas are utilizing California-produced fuel from inedible beef tallow.
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The latest waste-based fuels consist of "fats, grease and oils that are byproducts of the food market," said Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) manufacturer World Energy, which produces fuel from meat waste utilized by Gulfstream.
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"All of our item is inedible."
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Some of the other 79 aircraft on screen are anticipated to be powered by 150,000 gallons of other eco-friendly fuel mixes anticipated to be pumped at the show.
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FLIGHT SHAMING
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[Private jets](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) account for less than 0.1% of overall annual carbon emissions worldwide, however can emit, on average, approximately 20 times more carbon emissions per passenger mile than jetliners, according to the London-based personal charter company Victor.
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Prince Harry has [defended](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) his periodic use of personal jets to guarantee his family's security, and has stated that on the uncommon celebrations he does not fly commercially he offsets his emissions.
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But planemakers say incidents such as the furore over his schedule have added fresh obstacles for an industry already making every effort to justify its contribution to cutting business costs.
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"Incidents of flight shaming including making use of private jets are unfortunate when you think about that our market has delivered fuel effectiveness improvements of 40% over the previous 40 years," stated Bombardier Aviation President David Coleal.
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Bombardier believes [increased sustainable](https://www.proactiveinvestors.co.uk/companies/news/159346/mission-newenergy-delivers-maiden-biodiesel-production-to-global-oil-major-24476.html) fuel usage will help the industry make inroads with corporations and [wealthy purchasers](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd). According to market information, billionaires just have a 19% service jet ownership rate.
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But even an image remodeling - with jets sporting stickers like "this airplane flies on eco-friendly fuels" and organisers adding alternative fuel pumps for checking out aircrafts - is unlikely to please all critics at the Oct 22-24 luxury jet event.
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Environmentalists and some experts stay doubtful that biojetfuels, typically blended 50-50 with kerosene, will make a substantial influence on public understandings about high-end travel.
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"No quantity of [jatropha curcas](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) or Brazil-nut fuel can make organization jets look eco-friendly," stated air travel expert Richard Aboulafia.
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Demand from [service jet](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) operators for sustainable fuels now far [surpasses supply](https://www.google.com/search?kgmid=/m/0cqd_rb) and their interest might drive future production, Sherbacow said.
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World Energy, which [produces](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) 40 million gallons of [biofuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) at its California plant, might expand production as much as 150 million gallons by 2022.
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Corporate charter companies and experts are likewise seeing more interest from customers who want to [buy carbon](https://stocktwits.com/symbol/MNEL) credits to balance out emissions from their [flights](https://pitchbook.com/profiles/company/51278-86).
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Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions contributed in a corporate jet usage study his company recently finished for a Fortune 500 business.
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"At the end of the day, I believe that cost, expense per hour, range, speed and performance, that's still the (sales) motorist. But I think people are becoming more knowledgeable about the sustainability of operations and how it affects the world." ([Reporting](https://www.nasdaq.com/market-activity/ipos/overview?dealId=804419-65608) By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)
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